Compelling original content, particularly on Youtube and Medium. Personal blogs and other outlets will also be considered of course. The minimum length for an article/written piece is 500 words or 2 minutes for a Youtube clip.

(Tier 1)
Tweets/Fb posts/Telegram messages that engage with the subject in a thoughtful way, shared with a genuine audience (i.e. not simple retweets or link sharing)

(Tier 2)
Longer Reddit/Quora/Telegram submissions that fall somewhere between the two, i.e. a really great 250 word Quora or Reddit contribution. (Tier 3)
Any activity that brings us good press/awareness/engagement: we’re open to your suggestions! Just get in touch with all our communications team and we’ll be glad to support you in any way we can.

How many tokens you’ll get:

Each type of activity eligible according to the guidelines above has a certain base value – if your article/Tweet/comment is accepted by us, this is the amount of tokens you will get for sure. However, we’ll want to show our appreciation and gratitude to those people doing a particularly great job in raising awareness of our ICO. That’s why at the end of our ICO, we’ll be screening all entries to find the best performing and best quality submissions. This is your chance to really cash in, so get creating and sharing!
Basic Reward - awarded during ICO

Tier 1: Substantive content (articles, videos etc) -
Tier 2: Post/Tweet/Telegram (etc), short but thoughtful:
Tier 3: Longer post or comment (any channel):

Excellence Bonus - awarded after ICO

The 25 best pieces of Tier 1 substantive content will be awarded our Excellence Bonus. For the pieces ranking 5 - 25, your basic reward doubles. For ranks 2 - 4, the basic reward grows times four. For number 1, your total will be the basic reward times 5.
Engagement Bonus - awarded after ICO

We want to be absolutely sure we don’t miss how well your contribution ends up performing! To ensure that you’ll be considered for the Engagement Bonus, please contact us within one week after the end of the ICO with screenshots and links showing total likes/retweets/shares of your Tier 1, 2, and 3 content at the FINISH DATE of the ICO.

Tier 1: The Top 10 best performing pieces of of Tier 1 substantive content are eligible for our Engagement Bonus. For ranks 5-10, we’ll triple your Basic Reward. Ranks 2, 3 and 4 get four times the basic reward. Number 1 collects the basic reward times five.

Tier 2 & 3: The Top 25 best performing Tier 2 & 3 posts/messages will earn our Engagement Bonus. For pieces ranking 5 - 25, your basic reward doubles. For ranks 2 - 4, the basic reward grows times four. For number 1, your total will be the basic reward times 5.
Outlier Bonus:

If there is one Tier 1 piece, e.g. a video, that really eclipses all other content in terms of excellence and reach, you will not just earn your Basic Reward, Excellence Bonus and Engagement Bonus, but as a very special thank you the total number of tokens will double.
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